Tracey Lloyd

Tracey became Director General in March 2015, having joined the BHTA in 2012 as Commercial Director, bringing extensive experience of development in membership and trade bodies.

Tracey has worked closely with the membership, events and education team to create and deliver profitable events, to build BHTA brand recognition, to identify new services for members and develop new income streams.

Commuting from deepest, darkest Northamptonshire to London leaves Tracey little time for hobbies but she does admit to a fondness for cooking, music and old movies.

As a teenager Tracey watched Roman Holiday, Sabrina and Funny Face all in one day and became determined to become the next Audrey Hepburn.  Hollywood’s loss is BHTA’s gain….