- January 2, 2018
- Posted by: BHTA
- Category: BHTA Events, Healthcare News, Members News
(Caption LtoR: Simon Claridge, CEO, Clare Birt, Marketing Director, Andrew Macphail, Strategic Key Accounts Director)
Mangar Health scooped the Most Effective Marketing Campaign Award at the British Healthcare Trades Awards which took place at the Park Plaza London Riverbank Hotel.
Mangar Health entered the recently launched new generation Mangar ELK Emergency Lifting Cushion and Airflo 24 Compressor supported by the #upliftingcare marketing campaign designed to highlight the need to lift uninjured fallen residents quickly and safely.
Simon Claridge, Chief Executive Officer from Mangar Health was at the awards evening to collect the accolade, and said; ‘It was a privilege to attend the BHTA Awards and a great honour to be walking away with the Most Effective Marketing Campaign Award.’
Mangar Health’s #UpLiftingCare Campaign was launched to raise awareness on the amount of uninjured fallen residents in care homes being left on the floor for hours whilst waiting for an ambulance to come and pick them up.
The Campaign was supported by CCGs and Health Boards across the country and included a project trial with North Manchester CCG & 20 of their care homes. Each care home was given a Mangar ELK and asked to use the cushion to lift uninjured residents instead of calling an ambulance.
Care home staff were able to safely and quickly lift an uninjured fallen resident in a dignified manner after assessing them using the West Midlands Ambulance Service guide known as ‘ISTUMBLE’.
Daniel Kelly, Manager at Chestnut House Care Home explained his thoughts on the ELK Lifting Cushion.
‘This equipment is an absolute godsend. We’ve used it 20 times at least, preventing 999 on every occasion. Residents are happier, families are much happier, and the staff find it easy and safe to use’.
Clare Birt, Marketing Director from Mangar Health who also attended the awards evening commented, “It was a special moment to receive recognition for our #UpLiftingCare Campaign and was a pleasure to work closely alongside CCGs, Care Homes and Ambulance Services throughout it.”
If you’d like more information regarding the #UpLiftingCare Campaign, please visit www.mangarhealth.com/uk/upliftingcare or if you’d like to request a free demonstration of the Mangar ELK Emergency Lifting Cushion please call 0800 280 0485.